Description

Boosting Salesforce Lead Quality with LinkedIn Data

Challenge:
A client struggled with poor marketing lead performance in Salesforce CRM due to limited data captured in their Marketing Automation process. Sales hesitated to engage with leads, lacking key insights to assess their fit.

Solution:
I used Make.com to integrate the LinkedIn API, enriching leads with essential company and personal data points. This process ensured each lead was qualified based on firmographic and demographic criteria before reaching Sales.

Challenges:
Overcoming Sales’ reluctance was key—ensuring data accuracy and relevance built their trust. Extracting structured LinkedIn data also required advanced API handling.

Results:
✅ Leads are now enriched with 10 key data points, enabling Lead Scoring.
✅ Sales engagement improved, driving a 25% boost in Marketing Lead performance.

Need better lead quality and CRM automation? Let’s optimize your workflow! 🚀